Success or failure? Right or wrong? Good or bad? Genuine or fake?
Today, reputation can be built or lost faster than ever before. In an age when online media content and social media reaction is transforming the way news is transmitted and consumed, public perception has never been more easily influenced or more volatile. Quite literally, reputation can be made or lost overnight.
Our team empowers individuals, firms and brands to negotiate this new world, whether they are seeking to build, repair or protect a reputation.
Strategise, Strengthen, Succeed
In our experience, building a positive reputation means believing in what you offer, acting openly and consistently and treating those you are dealing with fairly. But it also means communicating regularly and effectively. If the world doesn't understand or appreciate what you are doing, you cannot expect to be in control of how you are perceived. Our team has decades of experience of helping companies and brands establish themselves in the marketplace or launching new ventures, building the profile of CEOs and individuals as trusted commentators and thought leaders, building networks and mounting campaigns of all kinds to raise awareness.
We also have in-depth experience handling reputation issues for listed and private companies among analysts, investors and the wider financial community.Hard-won reputations can be lost in the blink of an eye in today’s media and business climate especially with social and online media. This means reacting quickly and appropriately when things go wrong is more important than ever before.
In general, our experience tells us that when mistakes are made despite your best intentions, honesty and transparency - and a clearly communicated plan to do better in future – are what is required. Reputation is about others’ trust in you, and it is always evolving. Everything you say and do forms the basis of your reputation. Values matter. Protecting a great reputation that may have been built over many years means knowing clearly what you stand for, taking pride in what you do and not being afraid to stand up for it. It means dealing with problems quickly and transparently. And of course, it means communicating all of this effectively to the world.