James Chapman has unrivalled experience at the top of both journalism and government. A former chairman of the Westminster Parliamentary lobby group of accredited political journalists, he was the youngest political editor in the history of the Daily Mail, where he covered the governments of three prime ministers, from Blair to Cameron. He left journalism to work as director of communications at HM Treasury, where he was one of George Osborne’s most senior advisers. He played an integral part in advising on Budget policy and managing communications for fiscal events. James left Government to become a communications consultant in 2017 and is a co-founding partner and director of Soho Communications.

He has represented a wide range of corporate and charity clients and high profile individuals, including Rocco Forte Hotels, the National Trust and Reed. Representing 400 leading businesses in the retail, hospitality, tourism and arts sectors, he masterminded a campaign to restore tax-free shopping which has been covered prominently across the media.

Katrina works across Soho Communications’ luxury brand clients including Rocco Forte Hotels, Kurt Geiger, Fairmont Monte Carlo, Showerings and Paracelsus Recovery.

Katrina is responsible for pitching and securing high-level media profiles and features for her clients, planning and managing launch events, organising journalist visits and meetings with clients, and securing a steady stream of coverage, She is particularly focused on creating brand growth strategies for her clients, as well as building relationships with features, luxury, lifestyle and business editors.

Before joining Soho Communications, Katrina spent five years in São Paulo where she worked in the Business Development team for Brazil’s largest messaging company where she was responsible for developing and bringing to market two new multi-channel platforms. Prior to TWW, Katrina worked as a Strategic Planner at the advertising agency, Idealista for two years, where she created television and print campaigns for various clients including Brazil’s largest television network.

Anna managed the global communications plan at the ABB FIA Formula E World Championship, where she led high-impact storytelling across international markets at the intersection of world-class sport, entertainment and innovation.

During her time at Formula E, she developed a strong understanding of what it takes to operate on a global stage within a fast-paced, high-pressure environment, honing her ability to deliver compelling narratives that cut through.

Anna later joined markettiers, where she built in-depth expertise in broadcast PR, working closely with top-tier journalists and producers to secure impactful coverage across TV, radio and online platforms for some of the UK’s biggest and most influential brands.

This experience strengthened her strategic approach to media relations and campaign planning, enabling her to translate complex brand messages into engaging broadcast stories that drive visibility, credibility and results.

Jay Jammal joined Soho Communications in September 2023 after moving to London from Denver, Colorado, where he graduated from the University of Colorado Boulder with a bachelor’s degree in Strategic Communications. 

Now focusing on the Luxury and Hospitality sector, Jay works on a range of high-profile clients including Rocco Forte Hotels, Fairmont Monte Carlo, Mastcraft Group, Kiki McDonough, Big Give, and Sabine Rooftop. His previous experience includes work for Reed Recruitment, National Trust, and Dentakay.

Antonia Penna Rojas studied Business and Management at the University of Exeter. After graduating, she began her career in luxury travel and hospitality, where she has worked with high-end travel brands and gained experience across the industry.